Pandas Profiling Report

Dataset statistics

Number of variables	10
Number of observations	3051
Missing cells	0
Missing cells (%)	0.0%
Duplicate rows	0
Duplicate rows (%)	0.0%
Total size in memory	238.5 KiB
Average record size in memory	80.0 B

Variable types

Categorical	2
Numeric	8

Alerts

`Calendar_Week` has a high cardinality: 113 distinct values	High cardinality
`Paid_Views` is highly correlated with `Organic_Views` and 1 other fields	High correlation
`Organic_Views` is highly correlated with `Paid_Views` and 3 other fields	High correlation
`Google_Impressions` is highly correlated with `Division` and 4 other fields	High correlation
`Email_Impressions` is highly correlated with `Division` and 4 other fields	High correlation
`Facebook_Impressions` is highly correlated with `Google_Impressions` and 2 other fields	High correlation
`Affiliate_Impressions` is highly correlated with `Division` and 2 other fields	High correlation
`Overall_Views` is highly correlated with `Paid_Views` and 1 other fields	High correlation
`Sales` is highly correlated with `Division` and 3 other fields	High correlation
`Division` is highly correlated with `Google_Impressions` and 3 other fields	High correlation
`Calendar_Week` is uniformly distributed	Uniform
`Email_Impressions` has unique values	Unique

Reproduction

Analysis started	2022-09-20 05:13:18.396358
Analysis finished	2022-09-20 05:13:37.564478
Duration	19.17 seconds
Software version	pandas-profiling v3.3.0
Download configuration	config.json

Division
Categorical

HIGH CORRELATION

Distinct	26
Distinct (%)	0.9%
Missing	0
Missing (%)	0.0%
Memory size	24.0 KiB

Z	226
B	113
Y	113
X	113
W	113
Other values (21)	2373

Length

Max length	1
Median length	1
Mean length	1
Min length	1

Characters and Unicode

Total characters	3051
Distinct characters	26
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	A
2nd row	A
3rd row	A
4th row	A
5th row	A

Common Values

Value	Count	Frequency (%)
Z	226	7.4%
B	113	3.7%
Y	113	3.7%
X	113	3.7%
W	113	3.7%
V	113	3.7%
U	113	3.7%
T	113	3.7%
S	113	3.7%
R	113	3.7%
Other values (16)	1808	59.3%

Length

Histogram of lengths of the category

Value	Count	Frequency (%)
z	226	7.4%
b	113	3.7%
c	113	3.7%
d	113	3.7%
e	113	3.7%
f	113	3.7%
g	113	3.7%
h	113	3.7%
i	113	3.7%
j	113	3.7%
Other values (16)	1808	59.3%

Most occurring characters

Value	Count	Frequency (%)
Z	226	7.4%
B	113	3.7%
C	113	3.7%
D	113	3.7%
E	113	3.7%
F	113	3.7%
G	113	3.7%
H	113	3.7%
I	113	3.7%
J	113	3.7%
Other values (16)	1808	59.3%

Most occurring categories

Value	Count	Frequency (%)
Uppercase Letter	3051	100.0%

Most frequent character per category

Uppercase Letter

Value	Count	Frequency (%)
Z	226	7.4%
B	113	3.7%
C	113	3.7%
D	113	3.7%
E	113	3.7%
F	113	3.7%
G	113	3.7%
H	113	3.7%
I	113	3.7%
J	113	3.7%
Other values (16)	1808	59.3%

Most occurring scripts

Value	Count	Frequency (%)
Latin	3051	100.0%

Most frequent character per script

Latin

Value	Count	Frequency (%)
Z	226	7.4%
B	113	3.7%
C	113	3.7%
D	113	3.7%
E	113	3.7%
F	113	3.7%
G	113	3.7%
H	113	3.7%
I	113	3.7%
J	113	3.7%
Other values (16)	1808	59.3%

Most occurring blocks

Value	Count	Frequency (%)
ASCII	3051	100.0%

Most frequent character per block

ASCII

Value	Count	Frequency (%)
Z	226	7.4%
B	113	3.7%
C	113	3.7%
D	113	3.7%
E	113	3.7%
F	113	3.7%
G	113	3.7%
H	113	3.7%
I	113	3.7%
J	113	3.7%
Other values (16)	1808	59.3%

Calendar_Week
Categorical

HIGH CARDINALITY
UNIFORM

Distinct	113
Distinct (%)	3.7%
Missing	0
Missing (%)	0.0%
Memory size	24.0 KiB

1/6/2018	27
2/9/2019	27
8/10/2019	27
8/3/2019	27
7/27/2019	27
Other values (108)	2916

Length

Max length	10
Median length	9
Mean length	8.92920354
Min length	8

Characters and Unicode

Total characters	27243
Distinct characters	11
Distinct categories	2 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	1/6/2018
2nd row	1/13/2018
3rd row	1/20/2018
4th row	1/27/2018
5th row	2/3/2018

Common Values

Value	Count	Frequency (%)
1/6/2018	27	0.9%
2/9/2019	27	0.9%
8/10/2019	27	0.9%
8/3/2019	27	0.9%
7/27/2019	27	0.9%
7/20/2019	27	0.9%
7/13/2019	27	0.9%
7/6/2019	27	0.9%
6/29/2019	27	0.9%
6/22/2019	27	0.9%
Other values (103)	2781	91.2%

Length

Histogram of lengths of the category

Value	Count	Frequency (%)
1/6/2018	27	0.9%
1/13/2018	27	0.9%
1/20/2018	27	0.9%
1/27/2018	27	0.9%
2/3/2018	27	0.9%
2/10/2018	27	0.9%
2/17/2018	27	0.9%
2/24/2018	27	0.9%
3/3/2018	27	0.9%
3/10/2018	27	0.9%
Other values (103)	2781	91.2%

Most occurring characters

Value	Count	Frequency (%)
/	6102	22.4%
1	5400	19.8%
2	5211	19.1%
0	3807	14.0%
8	1944	7.1%
9	1944	7.1%
3	729	2.7%
6	567	2.1%
7	540	2.0%
4	513	1.9%

Most occurring categories

Value	Count	Frequency (%)
Decimal Number	21141	77.6%
Other Punctuation	6102	22.4%

Most frequent character per category

Decimal Number

Value	Count	Frequency (%)
1	5400	25.5%
2	5211	24.6%
0	3807	18.0%
8	1944	9.2%
9	1944	9.2%
3	729	3.4%
6	567	2.7%
7	540	2.6%
4	513	2.4%
5	486	2.3%

Other Punctuation

Value	Count	Frequency (%)
/	6102	100.0%

Most occurring scripts

Value	Count	Frequency (%)
Common	27243	100.0%

Most frequent character per script

Common

Value	Count	Frequency (%)
/	6102	22.4%
1	5400	19.8%
2	5211	19.1%
0	3807	14.0%
8	1944	7.1%
9	1944	7.1%
3	729	2.7%
6	567	2.1%
7	540	2.0%
4	513	1.9%

Most occurring blocks

Value	Count	Frequency (%)
ASCII	27243	100.0%

Most frequent character per block

ASCII

Value	Count	Frequency (%)
/	6102	22.4%
1	5400	19.8%
2	5211	19.1%
0	3807	14.0%
8	1944	7.1%
9	1944	7.1%
3	729	2.7%
6	567	2.1%
7	540	2.0%
4	513	1.9%

Paid_Views
Real number (ℝ_≥0)

HIGH CORRELATION

Distinct	2345
Distinct (%)	76.9%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	15093.94166

Minimum	1
Maximum	518190
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	24.0 KiB

Quantile statistics

Minimum	1
5-th percentile	132.5
Q1	537
median	2699
Q3	17358
95-th percentile	64468
Maximum	518190
Range	518189
Interquartile range (IQR)	16821

Descriptive statistics

Standard deviation	30785.88498
Coefficient of variation (CV)	2.039618655
Kurtosis	45.4428633
Mean	15093.94166
Median Absolute Deviation (MAD)	2560
Skewness	5.199006148
Sum	46051616
Variance	947770713.9
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
856	6	0.2%
500	6	0.2%
159	6	0.2%
534	6	0.2%
554	5	0.2%
255	5	0.2%
261	5	0.2%
729	5	0.2%
269	5	0.2%
606	5	0.2%
Other values (2335)	2997	98.2%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
1	3	0.1%
2	1	< 0.1%
3	2	0.1%
4	2	0.1%
5	1	< 0.1%
6	2	0.1%
10	1	< 0.1%
11	2	0.1%
12	1	< 0.1%
13	1	< 0.1%

Value	Count	Frequency (%)
518190	1	< 0.1%
361081	1	< 0.1%
321082	1	< 0.1%
320747	1	< 0.1%
258535	1	< 0.1%
252545	1	< 0.1%
237467	1	< 0.1%
210475	1	< 0.1%
200144	1	< 0.1%
195738	1	< 0.1%

Organic_Views
Real number (ℝ_≥0)

HIGH CORRELATION

Distinct	2553
Distinct (%)	83.7%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	13355.67322

Minimum	1
Maximum	270453
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	24.0 KiB

Quantile statistics

Minimum	1
5-th percentile	144
Q1	712.5
median	4110
Q3	16230.5
95-th percentile	54600
Maximum	270453
Range	270452
Interquartile range (IQR)	15518

Descriptive statistics

Standard deviation	24079.39969
Coefficient of variation (CV)	1.802934176
Kurtosis	25.8861535
Mean	13355.67322
Median Absolute Deviation (MAD)	3814
Skewness	4.232216941
Sum	40748159
Variance	579817489.4
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
273	6	0.2%
376	6	0.2%
739	5	0.2%
976	5	0.2%
963	5	0.2%
992	5	0.2%
697	5	0.2%
927	5	0.2%
157	5	0.2%
857	4	0.1%
Other values (2543)	3000	98.3%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
1	2	0.1%
3	2	0.1%
4	1	< 0.1%
5	3	0.1%
8	2	0.1%
9	3	0.1%
10	2	0.1%
11	1	< 0.1%
12	1	< 0.1%
16	1	< 0.1%

Value	Count	Frequency (%)
270453	1	< 0.1%
246839	1	< 0.1%
245612	1	< 0.1%
243245	1	< 0.1%
201438	1	< 0.1%
199223	1	< 0.1%
198041	1	< 0.1%
195013	1	< 0.1%
190041	1	< 0.1%
181024	1	< 0.1%

Google_Impressions
Real number (ℝ_≥0)

HIGH CORRELATION

Distinct	2913
Distinct (%)	95.5%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	886173.8309

Minimum	7
Maximum	17150439
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	24.0 KiB

Quantile statistics

Minimum	7
5-th percentile	265
Q1	169828
median	490531
Q3	1022621.5
95-th percentile	3261280
Maximum	17150439
Range	17150432
Interquartile range (IQR)	852793.5

Descriptive statistics

Standard deviation	1355075.817
Coefficient of variation (CV)	1.529130933
Kurtosis	33.24804215
Mean	886173.8309
Median Absolute Deviation (MAD)	386893
Skewness	4.555611693
Sum	2703716358
Variance	1.83623047 × 10¹²
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
196	4	0.1%
200	4	0.1%
683	4	0.1%
110	4	0.1%
184	3	0.1%
234	3	0.1%
542	3	0.1%
668	3	0.1%
226	3	0.1%
516	3	0.1%
Other values (2903)	3017	98.9%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
7	1	< 0.1%
8	2	0.1%
11	2	0.1%
16	1	< 0.1%
17	1	< 0.1%
19	1	< 0.1%
20	1	< 0.1%
22	3	0.1%
25	1	< 0.1%
28	3	0.1%

Value	Count	Frequency (%)
17150439	1	< 0.1%
16420655	1	< 0.1%
16001714	1	< 0.1%
14455623	1	< 0.1%
13994100	1	< 0.1%
12556735	1	< 0.1%
10735172	1	< 0.1%
10645783	1	< 0.1%
10141086	1	< 0.1%
10116282	1	< 0.1%

Email_Impressions
Real number (ℝ_≥0)

HIGH CORRELATION
UNIQUE

Distinct	3051
Distinct (%)	100.0%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	760509.3778

Minimum	40894.44732
Maximum	7317730.249
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	24.0 KiB

Quantile statistics

Minimum	40894.44732
5-th percentile	133318.5653
Q1	378496.9247
median	590970.802
Q3	962246.6105
95-th percentile	1895692.071
Maximum	7317730.249
Range	7276835.802
Interquartile range (IQR)	583749.6858

Descriptive statistics

Standard deviation	626014.1235
Coefficient of variation (CV)	0.8231510904
Kurtosis	11.20751273
Mean	760509.3778
Median Absolute Deviation (MAD)	261356.6528
Skewness	2.587596985
Sum	2320314112
Variance	3.918936829 × 10¹¹
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
349895.0107	1	< 0.1%
1061981.232	1	< 0.1%
181384.2373	1	< 0.1%
564751.8348	1	< 0.1%
206812.4045	1	< 0.1%
163574.101	1	< 0.1%
235901.3005	1	< 0.1%
169795.3193	1	< 0.1%
889099.7984	1	< 0.1%
1286652.231	1	< 0.1%
Other values (3041)	3041	99.7%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
40894.44732	1	< 0.1%
42547.90503	1	< 0.1%
52290.50056	1	< 0.1%
52430.51882	1	< 0.1%
54682.40674	1	< 0.1%
55208.45833	1	< 0.1%
55803.78371	1	< 0.1%
55964.30824	1	< 0.1%
56325.09614	1	< 0.1%
56351.78843	1	< 0.1%

Value	Count	Frequency (%)
7317730.249	1	< 0.1%
5160763.736	1	< 0.1%
5153551.869	1	< 0.1%
5049751.178	1	< 0.1%
4723940.216	1	< 0.1%
4653501.774	1	< 0.1%
4106322.861	1	< 0.1%
4088594.141	1	< 0.1%
4085227.767	1	< 0.1%
4071753.83	1	< 0.1%

Facebook_Impressions
Real number (ℝ_≥0)

HIGH CORRELATION

Distinct	3036
Distinct (%)	99.5%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	269126.8879

Minimum	29
Maximum	7558435
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	24.0 KiB

Quantile statistics

Minimum	29
5-th percentile	13335.5
Q1	57073.5
median	127523
Q3	283505
95-th percentile	963280
Maximum	7558435
Range	7558406
Interquartile range (IQR)	226431.5

Descriptive statistics

Standard deviation	466511.6667
Coefficient of variation (CV)	1.733426453
Kurtosis	57.61272328
Mean	269126.8879
Median Absolute Deviation (MAD)	87736
Skewness	5.988878784
Sum	821106135
Variance	2.176331352 × 10¹¹
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
30780	2	0.1%
82178	2	0.1%
78489	2	0.1%
125550	2	0.1%
251488	2	0.1%
453	2	0.1%
5895	2	0.1%
30140	2	0.1%
223006	2	0.1%
21462	2	0.1%
Other values (3026)	3031	99.3%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
29	1	< 0.1%
79	1	< 0.1%
88	1	< 0.1%
122	1	< 0.1%
134	1	< 0.1%
139	1	< 0.1%
141	1	< 0.1%
218	1	< 0.1%
248	1	< 0.1%
323	1	< 0.1%

Value	Count	Frequency (%)
7558435	1	< 0.1%
6830232	1	< 0.1%
6232118	1	< 0.1%
4599296	1	< 0.1%
4405999	1	< 0.1%
4313221	1	< 0.1%
4287559	1	< 0.1%
3994617	1	< 0.1%
3888224	1	< 0.1%
3759476	1	< 0.1%

Affiliate_Impressions
Real number (ℝ_≥0)

HIGH CORRELATION

Distinct	2936
Distinct (%)	96.2%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	22910.90265

Minimum	910
Maximum	175791
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	24.0 KiB

Quantile statistics

Minimum	910
5-th percentile	3237
Q1	9127
median	16658
Q3	27486.5
95-th percentile	69527
Maximum	175791
Range	174881
Interquartile range (IQR)	18359.5

Descriptive statistics

Standard deviation	21617.6375
Coefficient of variation (CV)	0.9435524136
Kurtosis	6.882995576
Mean	22910.90265
Median Absolute Deviation (MAD)	8472
Skewness	2.316177224
Sum	69901164
Variance	467322250.9
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
8954	3	0.1%
12533	3	0.1%
13557	2	0.1%
18082	2	0.1%
23493	2	0.1%
23566	2	0.1%
33545	2	0.1%
25898	2	0.1%
23579	2	0.1%
17651	2	0.1%
Other values (2926)	3029	99.3%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
910	1	< 0.1%
912	1	< 0.1%
1055	1	< 0.1%
1062	1	< 0.1%
1089	1	< 0.1%
1139	1	< 0.1%
1247	1	< 0.1%
1285	1	< 0.1%
1309	1	< 0.1%
1317	1	< 0.1%

Value	Count	Frequency (%)
175791	1	< 0.1%
156410	1	< 0.1%
152342	1	< 0.1%
143656	1	< 0.1%
143640	1	< 0.1%
141040	1	< 0.1%
136956	1	< 0.1%
134450	1	< 0.1%
131827	1	< 0.1%
131055	1	< 0.1%

Overall_Views
Real number (ℝ_≥0)

HIGH CORRELATION

Distinct	2601
Distinct (%)	85.3%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	27980.91413

Minimum	2
Maximum	635057
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	24.0 KiB

Quantile statistics

Minimum	2
5-th percentile	164.5
Q1	747
median	7879
Q3	34111.5
95-th percentile	115101
Maximum	635057
Range	635055
Interquartile range (IQR)	33364.5

Descriptive statistics

Standard deviation	52054.97669
Coefficient of variation (CV)	1.860374413
Kurtosis	25.62023576
Mean	27980.91413
Median Absolute Deviation (MAD)	7564
Skewness	4.212281555
Sum	85369769
Variance	2709720598
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
776	5	0.2%
491	5	0.2%
869	5	0.2%
887	5	0.2%
919	5	0.2%
775	5	0.2%
392	5	0.2%
988	5	0.2%
993	4	0.1%
804	4	0.1%
Other values (2591)	3003	98.4%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
2	1	< 0.1%
3	1	< 0.1%
4	2	0.1%
5	1	< 0.1%
6	1	< 0.1%
7	3	0.1%
8	2	0.1%
11	2	0.1%
12	1	< 0.1%
13	4	0.1%

Value	Count	Frequency (%)
635057	1	< 0.1%
563991	1	< 0.1%
462512	1	< 0.1%
446589	1	< 0.1%
438477	1	< 0.1%
436507	1	< 0.1%
432585	1	< 0.1%
388322	1	< 0.1%
386044	1	< 0.1%
381029	1	< 0.1%

Sales
Real number (ℝ_≥0)

HIGH CORRELATION

Distinct	3030
Distinct (%)	99.3%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	185901.3966

Minimum	15436
Maximum	3575430
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	24.0 KiB

Quantile statistics

Minimum	15436
5-th percentile	44684
Q1	73393.5
median	113573
Q3	202975.5
95-th percentile	588421.5
Maximum	3575430
Range	3559994
Interquartile range (IQR)	129582

Descriptive statistics

Standard deviation	232207.9011
Coefficient of variation (CV)	1.249091752
Kurtosis	54.06561259
Mean	185901.3966
Median Absolute Deviation (MAD)	49231
Skewness	5.622929513
Sum	567185161
Variance	5.392050934 × 10¹⁰
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
73713	2	0.1%
116050	2	0.1%
72504	2	0.1%
76308	2	0.1%
101756	2	0.1%
182603	2	0.1%
76957	2	0.1%
72269	2	0.1%
74590	2	0.1%
59974	2	0.1%
Other values (3020)	3031	99.3%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
15436	1	< 0.1%
18432	1	< 0.1%
18440	1	< 0.1%
19899	1	< 0.1%
20377	1	< 0.1%
20822	1	< 0.1%
20849	1	< 0.1%
21092	1	< 0.1%
21596	1	< 0.1%
21772	1	< 0.1%

Value	Count	Frequency (%)
3575430	1	< 0.1%
3561292	1	< 0.1%
3322758	1	< 0.1%
2424124	1	< 0.1%
2363272	1	< 0.1%
1897738	1	< 0.1%
1859541	1	< 0.1%
1791713	1	< 0.1%
1756387	1	< 0.1%
1712792	1	< 0.1%

Spearman's ρ

The Spearman's rank correlation coefficient (ρ) is a measure of monotonic correlation between two variables, and is therefore better in catching nonlinear monotonic correlations than Pearson's r. It's value lies between -1 and +1, -1 indicating total negative monotonic correlation, 0 indicating no monotonic correlation and 1 indicating total positive monotonic correlation.

To calculate ρ for two variables X and Y, one divides the covariance of the rank variables of X and Y by the product of their standard deviations.

Pearson's r

The Pearson's correlation coefficient (r) is a measure of linear correlation between two variables. It's value lies between -1 and +1, -1 indicating total negative linear correlation, 0 indicating no linear correlation and 1 indicating total positive linear correlation. Furthermore, r is invariant under separate changes in location and scale of the two variables, implying that for a linear function the angle to the x-axis does not affect r.

To calculate r for two variables X and Y, one divides the covariance of X and Y by the product of their standard deviations.

Kendall's τ

Similarly to Spearman's rank correlation coefficient, the Kendall rank correlation coefficient (τ) measures ordinal association between two variables. It's value lies between -1 and +1, -1 indicating total negative correlation, 0 indicating no correlation and 1 indicating total positive correlation.

To calculate τ for two variables X and Y, one determines the number of concordant and discordant pairs of observations. τ is given by the number of concordant pairs minus the discordant pairs divided by the total number of pairs.

Phik (φk)

Phik (φk) is a new and practical correlation coefficient that works consistently between categorical, ordinal and interval variables, captures non-linear dependency and reverts to the Pearson correlation coefficient in case of a bivariate normal input distribution. There is extensive documentation available here.

Count
Matrix

A simple visualization of nullity by column.

Nullity matrix is a data-dense display which lets you quickly visually pick out patterns in data completion.

First rows

	Division	Calendar_Week	Paid_Views	Organic_Views	Google_Impressions	Email_Impressions	Facebook_Impressions	Affiliate_Impressions	Overall_Views	Sales
0	A	1/6/2018	392	422	408	349895.0107	73580	12072	682	59417
1	A	1/13/2018	787	904	110	506270.2176	11804	9499	853	56806
2	A	1/20/2018	81	970	742	430042.1538	52232	17048	759	48715
3	A	1/27/2018	25	575	65	417745.6658	78640	10207	942	72047
4	A	2/3/2018	565	284	295	408505.8012	40561	5834	658	56235
5	A	2/10/2018	256	330	683	434729.7550	36750	8469	691	56347
6	A	2/17/2018	886	56	664	634432.9117	112489	8331	685	81604
7	A	2/24/2018	336	99	470	555036.3088	218	6319	569	80492
8	A	3/3/2018	305	209	501	423690.0837	13065	7898	772	61804
9	A	3/10/2018	955	283	609	471730.0390	84449	8428	833	64944

Last rows

	Division	Calendar_Week	Paid_Views	Organic_Views	Google_Impressions	Email_Impressions	Facebook_Impressions	Affiliate_Impressions	Overall_Views	Sales
3041	Z	12/28/2019	8438	17143	598200	3.897592e+05	111386	8484	24536	120823
3042	Z	1/4/2020	33345	21075	306532	4.496571e+05	110314	9485	53762	132942
3043	Z	1/11/2020	8568	25140	289894	5.970322e+05	149930	9836	33988	94164
3044	Z	1/18/2020	17725	23274	327776	5.656911e+05	158896	17501	40339	104771
3045	Z	1/25/2020	23817	22134	560621	4.684737e+05	123430	13474	44967	77487
3046	Z	2/1/2020	29239	25311	622406	1.459071e+06	45026	12098	53667	82707
3047	Z	2/8/2020	26230	28031	624409	5.342505e+05	227070	9548	53665	84503
3048	Z	2/15/2020	24749	31281	439362	4.227182e+05	393685	9861	55561	147325
3049	Z	2/22/2020	20713	30356	464178	6.085799e+05	424676	10221	49221	111525
3050	Z	2/29/2020	15990	26993	449032	4.390165e+05	161439	10294	42994	98187

Overview

Variables

Common Values

Length

Most occurring characters

Most occurring categories

Most frequent character per category

Uppercase Letter

Most occurring scripts

Most frequent character per script

Latin

Most occurring blocks

Most frequent character per block

ASCII

Common Values

Length

Most occurring characters

Most occurring categories

Most frequent character per category

Decimal Number

Other Punctuation

Most occurring scripts

Most frequent character per script

Common

Most occurring blocks

Most frequent character per block

ASCII

Interactions

Correlations

Spearman's ρ

Pearson's r

Kendall's τ

Phik (φk)

Missing values

Sample

First rows

Last rows